The Atlas of Prejudice Book Coming Soon. In German

Atlas der Vorurteile von Yanko Tsvetkov

Those of you who keep an eye on my Facebook page or follow me on Behance already know that I started work on my first book. The working title is Atlas of Prejudice and it will contain all maps from my Mapping Stereotypes project.

But that’s just half of the story. Ever since I started thinking about a book, I realized I had to add something more. After all, all maps are already available in a calendar, switching the print format won’t bring much extra value.

What is different about books is that you actually have an opportunity to tell a story. A lot of people have been asking me how did I come up with the idea of the project, what was my motivation for expanding it or what do I think about stereotypes in general. I get a lot of emails from students who say their teachers ask them to discuss a certain map in class or write an essay about it. And of course occasionally there have been people who have taken the project out of context, treating some maps as simple statistics or even understanding them in a brutally serious way, with all the awkward consequences that follow.

I will always be thankful for all the feedback I receive, positive or negative, but the thing that makes me most happy is that the Mapping Stereotypes project doesn’t only entertain people but helps them ask questions. Is there truth in a stereotype? Can we get rid of our prejudices? Does Santa Claus love Nordic children more than he loves Brazilian ones? Everybody has a different answer and if you are interested in mine, this book will help you find it.

There’s a catch though. If you’re an English-speaking person you might have a problem understanding it. That’s because the book will be first published in German. It wasn’t necessarily planned this way but I found a publisher who met all my requirements and it just happened to be operating on the German market. Besides the financial sense, those requirements were mainly artistic. I insisted on writing, illustrating and designing the book myself, from cover to back (call me the Prince of publishing). I’m still looking for an English publisher who would be able to match that.

Of course even if I don’t find one, I would still would have the option to self-publish in the near future, so stay tuned for more. The end of 2012 will be an interesting period for alphadesigner.

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